By Edward Tsumele
This could not have come at a more appropriate time for artists that are cash-strapped during this time of COVID-19 and its financial challenges.
Musicians that belong to Sony Music Entertainment Africa no longer have to wait for months, or even for years in the worst case scenario, to access the money their music earns –they can now withdraw their earnings immediately through a new App developed by Sony Music Entertainment Africa.
The global music giant made an announcement this week that artists in South Africa signed to this label can access their earnings at any time, and there is no restriction to the amounts they can withdraw.
This new innovation called Cash Out allows artists to view real time earnings and cash out – effectively allowing their artists to view and withdraw earnings faster than ever before through the Sony Music Artist Portal.
“In these unprecedented times where artists need immediate access to funds, the Real Time Earnings element of the Sony Music Artist Portal is available anytime, anywhere and provides artists with immediate updates about their global earnings and account balances, while also giving them faster insights into their earnings trends.
“The Cash Out element gives artists even greater control over their money by providing them with the ability to request a withdrawal of all, or part, of their payable balance, and there are no hidden fees or charges that are incurred when doing so,” the statement said.
The Sony Music Artist Portal also allows artists exclusive access to performance data and insights from digital services like Apple Music and Spotify, that are reporting their consumption patterns on a daily basis so the artist gets to know their fan base from an analytical perspective too.
“The high level of transparency and efficiency in these tools is aimed at making doing business between us clearer, faster, simpler and more direct for our artists and partners and it comes at a time when we all need as much of that as we can get.” says Sean Watson, Managing Director of Sony Music Entertainment Africa.
Sony has also made it easier than ever for their artists to access these functions and data by simply asking them to download the Sony Artist Portal App from either the iOS or Google Play stores.