Olwethu Leshabane a South African creative in New York Advertising Week
By CitytLIfe Arts Writer
Olwethu Leshabane, founder of Multimedia platform Art of Superwoman (AoS) www.artofsuperwoman.com, has been invited to be part of the Advertising Week New York programme. She not only did serve as a judge for the Future is Female Awards that took place on the evening Monday, 17 October 2022, but will also be participating in a conversation with 3x Emmy Award Winning TV Journalist turned Agency founder and entrepreneur Dhomonique Murphy. They will be in conversation at the Amazon Ads Studio, exploring the conversation on how Content Fuels Commerce on Wednesday, 19 October at 18:30 SA time. (Link to stream – https://newyork.advertisingweek.com/aw/schedule/session/-717-2022-10-19-1230-africa-interview)
“I am excited to be part of the delegation representing South Africa alongside the Advertising Week Africa team led by Trevor Ndhlovu from BrandReserve Co.” says Leshabane. “It is important that we use global platforms such as these to tell African stories in our voices and shape the way multinationals view the African content and shift the narrative in how they market their brands to us. It is equally important that we take away lessons from some of the advertising and media giants of the world and apply them back home.”
Advertising Week is globally built on a foundation of inspiring and forward thinking thought leadership. It is on the Advertising Week stages that agendas are set for the following year, competitors come together for debate and discussion, and cultural icons re-inspire the industry. With over 75 seminars and workshops, the content at #AWNewYork goes deep into topics, trends and of-the-moment issues that are critical to our audience.
Advertising Week will be coming to Johannesburg in February 2023.
Olwethu Leshabane is an award-winning media entrepreneur, mom of 3 boys and doula. Olwethu is a speaker, MC, TV presenter, blogger, podcaster and social media content creator and executive producer. Olwethu is also a maternal health and women advancement advocate and the founder of Art of Superwoman (AoS).
At its core, AoS is a content development and distribution multimedia platform which sets out to educate, inspire, entertain and influence its audience (predominantly women and mothers) to make sound and wholesome parenting, career, wellness, financial, and lifestyle choices. AoS is also a marketing platform and online retail channel (marketplace) for various women-owned brands.