Fine art auction company Strauss &Co. launches online shop selling art and jewellery

By Edward Tsumele, CITYLIFE/ARTS Editor

They kept on streaming in for most of the morning and were full of anticipation and from the look of things they were not disappointed, as from one glass casing to another they gazed their eyes on these beautiful creations.

Mostly ladies and a few men accompanying their partners, there was a hive of activity at 89 Central Street in Houghton at the Strauss &Co.’s Johannesburg offices where an exhibition of beautiful jewellery objects were on display in one of their galleries on Tuesday, May 10, 2022.

The objects were indeed eye catching and no wonder those that came, having been invited to this private viewing, did not seem to want to take their eyes off the objects, nor were they in a hurry to leave as the guests enjoyed some eats  and refreshments while browsing through the beautiful jewellery on display for the day. However those who were not part of the guests do not have to worry as they can still view and buy these objects online through the gallery viewing room..

This one day only exhibition dedicated to jewellery, however will become a a regular feature of Strauss &Co.’s  offering going forward. The leading art auction house has just added a shop that sells art and jewellery as well. The shop which keeps on changing what it stocks is an online shop, allowing customers to shop from anywhere else in the world.

“We have just introduced this shop, which is now part of Strauss &Co.’s offering and  what we have now are the creations of a hugely talented young artist who trained in the US in jewllery design, and has worked in London, apart from other places overseas. She then decided to come back home and here we are showcasing her works,” Vanessa Phillips, who is part of the team managing the shop told CITYLIFE/ARTS.

“Strauss & Co invites you to celebrate the inauguration of the Strauss & Co Shop

In a bold and exciting new move, the  leading South African auction house Strauss & Co has diversified its sales offerings by launching the Strauss & Co Shop at www.straussart.co.za.

The Strauss & Co Shop offers art, jewellery and objects available for immediate purchase online outside of the regular Strauss & Co auction calendar. Items sold through the Shop are available for a limited time and on a pop-up basis only, and are carefully selected and curated by Strauss & Co’s team of specialists.

In the first of many upcoming creative collaborations, the shop will debut with a partnership featuring local jewellery designer Taz Watson.

This local creative has been commissioned to conceptualise a unique range of handmade, heirloom rings, necklaces, earrings and pendants that are inspired by spirituality, joy, nature and the inherent beauty of African gemstones. Strauss & Co has also teamed up with one of South Africa’s most recognizable faces, Jo-Ann Strauss. Perhaps most well-known as a philanthropist, brand ambassador, a consummate host and winner of Miss South Africa in 2000, she has long been a fan of Strauss & Co as well as Taz Watson,” the company said in a statement ahead of Tuesday’s launch.

“I started my journey into the world of art at a Strauss & Co auction that I had been invited to.” says Strauss. “I had never before taken the opportunity to delve into this fascinating world, and felt such a connection. I’ll never forget the thrill of bidding in my first art auction. Strauss and Co is a company that has fascinated me for various reasons, and the fact that we share a name is beautifully serendipitous.” enthuses Strauss. She also feels a particular affinity with Watson’s range of designs. “The jewellery range designed by Taz Watson resonates with me because of her elegant and joyful use of colour. She paints with stones in an eloquent way. The collection’s title Man in the Moon also carries a special meaning for me.”

For millennia, people have drawn on charms, amulets and special gems for both protection and comfort during times of hardship. Vanessa Phillips, Strauss & Co’s joint Managing Director, noticed a distinct trend in clients requesting special semi-precious stones of vibrant colour and custom-designed jewellery pieces after the Covid-19 pandemic peak. “It was almost as if they were searching for their own private talisman.” says Phillips.

Tim Watson, Taz’s father, has worked with Strauss & Co doing appraisals of diamonds and gems. “Part of my passion and interest has always been unusual jewellery and fine gemstones.” Tim says. “The reputation of Strauss & Co, what they stand for, I realized there was a possibility of expanding and using my company’s expertise to assist them in opening a new avenue in fine jewellery. It’s been a natural progression for Taz to be involved in design.” Phillips immediately saw the value of the collaboration and its potential to meet the new demands of Strauss & Co clients. “It’s an adventure we see as an opportunity.” she says.

Taz Watson is a creative force to be reckoned with. She comes with a long list of impressive jewellery design accolades to her name, having studied in New York and California at the Gemological Institute of America, and she is the founder of Kiira African Fine Jewellery. The Watson family has been in the gemology business for generations, so it’s fair to say that a love of gems runs in her blood. “I collected gemstones from a very young age. I could name them all as a child.” she says. For Strauss & Co, Watson has crafted characteristic ranges of jewellery that celebrate nature and the allure of local semi-precious stones: Man in the Moon, Rainforest and Ombré. “Meaning behind jewellery always drives my designs. My inspiration always comes from different places.” says Taz as she speaks to the creative influences behind the three collections. “I always want the jewellery to embody a kind of meaning”.

For the Man in the Moon collection, Watson harked back to the ancient Greco-Roman art of intaglio gem carving, where stones are painstakingly carved into human and animal forms and often carry personal significance that is transferred through generations. She has used moonstone, tanzanite and aquamarine accented with tourmalines and pearls to evoke the mysticism of the moon, a celestial body that cultures all over the world have revered for thousands of years. It was this romanticism and the fable of the Man in the Moon that prompted the collection. “The moon is quietly spiritual. People ascribe their own meaning to it.” she says. The collection features delicately etched 18kt gold settings with an unmistakably Mediterranean aesthetic.

The kindly, rotund face of the moon smiles up at you from each piece. “I think about longevity in my collections. This will hopefully last generations and be passed down to a great-grandchild one day and still be relevant. People will find their own meaning in these pieces.”

The Rainforest collection was born from the lush, semi-tropical climes of The Victoria Falls in Zimbabwe. Watson spent time wandering through the exotic, steamy undergrowth alongside these renowned falls and was immediately drawn to the beauty of the unique botanical specimens that call this humid environment home. “It was the flame lilies and the rainforest around the waterfall that got me excited.” she says. The collection boasts intricate organic forms hand-carved from tourmalines. Each piece is entirely individual, using hand-selected, ethically sourced gemstones from Watson’s grandfather’s private collection. They can never be recreated.

Giving gemstones the chance to sparkle by paring down silhouettes and celebrating simple shapes and brilliant colour gradients is what has inspired the Ombré collection. Watson takes immense pride in the considered thought, intention and care that has gone into producing each piece. “What’s so special about this collection is that we’ve really perfected the ombré, taking gemstones from light to dark in a seamless way. It’s all about the celebration of the gemstones.” Time is taken to hand-select, sort and place every gem so that it brings out the beauty of its neighbour. It is a painstaking process that contributes to the value of each piece.

Responsible jewellery production and contributing to a circular economy with zero waste is what motivates Taz Watson. Over 50 years of family connections in the African precious and semi-precious gems industry means you’re assured that any piece you buy has been crafted by local manufacturers using materials that have been sourced ethically. “We work with people close to the source.” Watson says. “I’m very passionate about gemstones. They are what drive my designs.”

Keep an eye out for the second launch in the Strauss & Co Shop calendar, that will feature a compelling connection between art and jewellery.

The Man in the Moon, Rainforest and Ombré collections have launched and are available for purchase at www.straussart.co.za.