By Edward Tsumele, CITYLIFE/ARTS Editor
This illustrator and designer clearly has got it. He has been collaborating successfully in the past few years with big brands. His designs in a number of cases have been selling out a few days after they are out, and that is how popular his designs have become. Inspired mainly by his Xhosa tradition, he has been able to turn his culture into something that resonates with many collectors outside his culture.
I first met him in July this year and he had just finished a design in which he collaborated with one big cushion brand and his designs were immediately snatched as soon as they were made available to the market.
Masonwabe Ntloko is back with yet another spectacular collaboration with Rocking The Daisies titled “An Unforgettable Experience.” And the T-Shirt designs are slightly different from what he has done so far with other lines even though the Xhosa tradition inspiration is very much visibly embedded in the new design.
This capsule collection is inspired by individuality, diversity and unity which is what Rocking The Daisies and Masonwabe live by. This body of work embodies the epitome of freedom that comes with creativity.
The designer launched this new line on Wednesday that attracted many of Johannesburg’s fashionable people who clearly were impressed by what they saw in the showroom at Hallmark Building in Maboneng.