Visual artist Nene Mahlangu partners with top whisky brand in a whisky meet art combination

By CityLife Arts Writer

 Triple Distilled Irish Whiskey Jameson has partnered with renowned visual artist, Nene Mahlangu, to curate art pieces that tell the story of Jameson in a refreshing way. The artworks which are inspired by the 241 years of Jameson history were displayed at the triple award-winning Jameson Distillery on Tour, currently taking place at Sandton City Rooftop until 12 December.

Nene Mahlangu, who has created work that has braced the walls of local and international art fairs and exhibitions had this to say; “It is an amazing opportunity for me to partner with Jameson because this allows me to showcase my work to a new audience in the lifestyle and entertainment space. I appreciate brandslike Jameson that partner with artists to showcase their work in unconventional spaces because they make art accessible to a wider audience.’’ she said.

Jameson Marketing Manager, Beatrice Marfleet says; “The partnership with Nene was an opportunity for the brand to bring their passion for music, art and spending time with friends into one event. We asked her to use her art to tell us what taste means to her, and her interpretation came out really well,” said Beatrice Marfleet

The Jameson Distillery on Tour Experience is a series of tailored, interactive experiences that includes comparative whiskey tastings, food and music aimed at highlighting the proud Irish Whiskey heritage that stretches over 241 years in history and how it has become imbedded in the South African culture.

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 8.6m cases in 2021. Our brands are exported to 130+ markets.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard

Pernod Ricard South Africa is part of the Pernod Ricard group, the No.2 worldwide producer of wines and spirits with consolidated sales of €8,824 million in FY21. Headquartered in France, we are a truly international group.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions. We provide brands of origin such as Jameson Irish whiskey, Ballantine’s, Chivas Regal, The Glenlivet Scotch whiskies, Absolut vodka, Beefeater gin, Inverroche gin, Martell cognac, Red Heart rum and G.H. Mumm and Perrier-Jouët champagnes.

Owning 16 of the Top 100 Spirits Brands, we hold one of the most prestigious and comprehensive brand portfolios in the industry. Our brands are distributed across 160+ markets and by our own salesforce in 73 markets. Our Group’s decentralised organisation empowers our 19,000 employees to be true, on-the-ground ambassadors of our vision of “Créateurs de Convivialité.”

In South Africa, Pernod Ricard has been building brands and creating conviviality for the past 27 years. After Nelson Mandela’s release and the subsequent birth of South Africa’s democracy, the lifting of international trade sanctions paved the way for renewed investment opportunities into the country and on the 8th of July 1994, Pernod Ricard South Africa was established.

Over the past eleven years we also established affiliates in Namibia, Kenya, Nigeria, Ghana, Angola and Mozambique. The relocation of our head offices from Cape Town to Johannesburg united Pernod Ricard South Africa with Pernod Ricard Sub-Saharan Africa to establish the Pernod Ricard Sub-Saharan Africa Management Entity. We employ just under 500 people across Africa, with around 300 employees based in South Africa.

At Pernod Ricard our intent is to ‘Bring Good Times from a Good Place’ – to create a more convivial world, a world without excess. We have always been committed to fighting the harmful abuse of alcohol and we acknowledge that it is our responsibility to play an active part in preventing it and to each individually act as responsible brand ambassadors.

As passionate hosts we bring people together to connect, share and celebrate in the spirit of conviviality. As respectful guests we strive to protect the environments in which we live, to the benefits of our consumers, our business and our planet. As reaffirmed by the Group’s strategic plan, “Transform and Accelerate” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. We remain true to our three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics.

Tickets to the Jameson Distillery on Tour Experience are on sale and can be purchased onJamesonwhiskey.com

For more information about the Jameson Distillery on Tour Experience, please visit: https://twitter.com/jamesonsa?lang=en or https://www.jamesonwhiskey.com/en-ZA/

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