The Edit at 99 Juta to celebrate local fashion brands and photographers
By CityLife Arts Writer
Looking to give guests a taste of what to expect this up-and-coming Summer – The Edit will be launching on July 30, 2023 at 99 Juta, Braamfontein.
Having previously been called The Photobooth Party, where guests would attend to have their picture-perfect portraits taken by some of Johannesburg’s favourite photographers such as Austin Malema, Anthony Bila, Chisanga Mubanga, and Kgomotso Neto to name a few – The Edit has taken on a refreshed approach looking to spotlight both the photographer as well as fashion designer. Simply put; The Edit is curated to stylishly embrace each season as well as celebrate our local fashion brands that are impactfully leaving their mark.
Curated by creative agency Huemxn which recently moved into the 99 Juta space intending to curate social, cultural, and educational experiences at 99 Juta, The Edit seeks to offer guests a unique and unforgettable socializing experience that allows them to interact and engage with the local fashion community over some drinks and well-curated music by some of Johannesburg’s finest DJs.
To kick-start The Edit’s 2023 edition, The Edit will be partnering with By Phume, a gender-neutral fashion brand that produces handmade statement pieces using high levels of craftsmanship. Established in 2019, By Phume was founded by South African designer and mechanical engineering graduate Phumelela Malinga who initially thought By Phume would be a space where he could conceptualise and bring creative ideas to life. However, it has since moved to firmly position itself within the fashion space, with hopes of organically finding its way into other spheres of design in the future.
Event Details:
- Tickets available on Quicket and at the door: R80
- Photo shoot curation by @by_phume
- Photographer for the evening Lawrence Symonnds (@heartbreaksxheroin )
- By Phume Website: https://byphume.com/
DJ line-up:
About Huemxn – Pronounced ‘Human
Huemxn is a creative agency that specialises in event productions, pr and content creation for brands. The name was formed from two important ideals: a womxn led agency hence the non-gender descriptive spelling of the word ‘human’, as well as the use of colour and tone in the realm of design.
About our #HuemxnExperiences at 99 Juta:
We aim to continuously cater to the needs and wants of our creative community by curating experiences that will help positively build those who participate in it. From having a workspace with wifi, warm drinks, and treats by Abstract Coffee Club to further utilising the space for creative, cultural and social interactions curating the perfect work-by-day and play-by-night hub.
Follow the event:
- By Phume: @By_Phume
- The Edit: @The_Edit_ZA
- Lawrence: @heartsbreaksxheroin
- Huemxn: @Huemxn_